The most comfortable bras you’ll actually want to show off

By Emma – on in Beauty
The wait is over. You can finally purchase cute AND comfortable bras. Who knew this day would finally come!

The perfect bra seems to be as rare to find as the best fitting jeans and bra shopping is one of the most frustrating and tiresome things a woman must deal with. Sparing yourself from the pesky back fat or falling shoulder straps is the dream for many but so many women don’t know where to find comfortable but beautiful undergarments. Thankfully, women don’t have to choose between comfort and style anymore. From A cup to an H cup and bralettes to padded numbers, every woman is different and is looking for different things. We have curated a list of the most comfortable bras on the market that women will actually want to show off.


Calvin Klein

Calvin Klein is not a newcomer in the underwear industry but time and time again they have proved to be at the top of the comfortable and stylish bra game. Streetwear enthusiasts most probably have at least three or four sets of these #Mycalvins tank bralettes. However, even their wire push up bras are comfy and soft.



Founded by females and made in the United States, Underbares values sustainable sourcing, reducing waste in their packaging, staying close to the production process and keeping their garments affordable for the modern woman. Although they only have one model, their ‘everyday underbares’ comes in seven flesh colours from white to beige to brown and black.  The chic and lacey undergarment has no hooks, no adjustable straps, and is pulled over your head like a sports bra.



Comfortable, perfect fit (they have half-cups!) and beautiful models, you never have to choose between style and comfort. Choose between their seven models which range between a wireless bra to a strapless/multi-way one. Not only does ThirdLove have great bras but they also have free exchanges and returns with their 60 day fit guarantee. They also donate all gently worn bras to women in need.



Everlane is one of the most transparent and modern clothing companies out there. They use the finest materials, they work with ethical factories, and they create clothes made to last. Their bras are no different, made to be soft and supportive, without padding. Choose between their bralette, triangle bralette and tank bra to feel good and look good!


Feminine but ultra comfortable, Cosabella’s bras will make you feel extra beautiful. This Italian brand includes many lace numbers that are as comfortable as they are beautiful. The Italian artisanship and timeless designs more than make up for the higher price tag.

Gap Body

Affordable, flattering and comfortable, Gap’s Body collection is perfect for women who want to try on their bras before buying them (and let’s be honest, there are Gap’s everywhere!). Bras range from wireless to push up, demi, full coverage, sports bras, nursing bras and bralettes.


There are tons of bra companies out there but many of the popular brands don’t even have real women in mind when designing their undergarments. Pioneers of creating bras for real women, the six brands above have made it their mission to create the most comfortable bras women will actually want to show off.

Cover photo: @underbares | Instagram