The Coolest Billboards Of All Time
1 Ikea Is Happy To Help
Ikea is known for its difficult-to-assemble furniture. Who has never sworn off assembling one of their pieces of furniture? We have to admit we did, too. Rather than trying to play off this fact, though, this billboard decided to embrace it.
Ikea is very aware that its furniture is hard to assemble. That’s a fact, so it would not be fair to deny that. And in any case, they are obviously aware of it because they can’t even manage to assemble their sign correctly.
2 All You Can Eat
When this enormous billboard says “All you can eat,” they really, literally mean all you can eat. In fact, they might just put your car on the menu, you included—that’s how broad their food options are. There is something for everyone!
We must admit that this sign is very original. It still seems a little terrifying to us to drive directly into someone’s mouth like that, though. Will we have to be digested before we can emerge from this tunnel? That’s an important question to ask.
3 Supersized Jigsaw Puzzle
This advertiser saw the opportunity of a lifetime here, with all the concrete blocks on the ground, and they immediately jumped on it. A pile of rubble looks surprisingly similar to the pieces of a jigsaw puzzle, after all. It only makes sense!
While we kind of doubt this rubble could actually be assembled into the White House, though, it’s still a really clever advertising trick from Ravensburger. We really love the idea, and now we have a sudden urge to do a puzzle!
4 Duct Tape Does Everything
Duct tape can fix absolutely everything, without exception, and that is a universal truth, there is no denying that. Absolutely EVERYONE knows it. In fact, duct tape can even keep this billboard standing, that’s quite something!
With a billboard like this one, there’s no need for any further explanation about the benefits of duct tape and what it can do. The billboard itself says it all, or demonstrates it all, we should say. Quick, we have to go buy some duct tape!
5 Splitting Headache
Having a big headache is never a pleasant moment, and this billboard really gives the term “splitting headache” a whole new—and quite terrifying—meaning. We really hope never to suffer from such a headache!
But the good news is, if just a few Tylenol can bring some relief to this man with the wrecking ball that got stuck in the middle of his head, it can certainly get rid of your small tension headache. That’s a pretty good news!
6 Spotify Gets Personal
Spotify has taken the decision to get quite personal with its customers in this funny advertising, here, calling out a specific user who had listened to a popular song a bit too much. Some people can really abuse, sometimes!
While being lonely on Valentine’s Day is hard enough, it’s especially even more difficult when a billboard publicly calls out your sadness. Maybe you should talk about it to someone? You always feel better afterwards.
7 Strong Teeth
If you wish for stronger-than-nature teeth, you definitively have to use this toothpaste. Apparently, the Formula toothpaste is strong enough to turn you into a billboard-eating machine. We have to admit, that is quite impressive.
Of course, let’s be realistic, tough. Eating a billboard like that might do a bit of damage to your teeth, but at least you’ll know the toothpaste is working. After that, you can always use this toothpaste on your future dentures!
8 Real-Life Hot Wheels
What better way to advertise Hot Wheels than by turning a normal bridge into a Hot Wheels track? Here’s how to put a product back into its natural environment! There is no need to wonder why this sign works so well!
Unfortunately, this Hot Wheels track isn’t actually useful, which is a shame because it looks quite fun, don’t you think? It might have been a little too dangerous, though. Only a true fearless driver would have tested it.
9 Human-Sized Fleas
This billboard uses the power of perspective to spark action. Indeed, it would be difficult to see this billboard if you were on the ground. You have to get up high to understand the genius behind this!
While fleas aren’t actually visible from the floor, the billboard creates the illusion of human-sized fleas to encourage you to get the right medicine for your dog. This is a really original ad! But just looking at this ad has us feeling itchy. Get them off!
10 Accurate Weather Report
This ad is stunningly simple in its effect. While it offers a bit of perspective into the service—metservice.com—it also does exactly what it promises: a real-time weather report. It couldn’t be more accurate than that!
If it’s sunny, the billboard will be sunny. If it’s rainy, the billboard will be rainy. Thanks to this ad—and to metservice.com!—you will always have the right information about the weather. Truly, it’s an almost genius advertising idea.
11 Cleans Pores
If you’re going to buy a facial scrub, you want to know that it will effectively clean your pores. That’s the goal, right? Otherwise, it’s useless, and at the price this kind of product costs, you want it as effective as possible!
Thankfully, this Pond’s Anti-Bacterial Facial Scrub billboard definitely gets that message across by showing a completely clean and clear pore. No, there won’t be a man physically cleaning your pores, but the visual is still satisfying.
12 Law & Order
If you’re going to create a truly effective ad—which, technically, should be the main goal when you create an ad—it’s best to use your surroundings to your advantage. It’s not only original, but ingenious and economical!
This Law & Order ad, which serves to promote the TV series, created a 3D look using a pole jutting out from behind the billboard. It certainly catches your attention. Now, we suddenly want to watch this show!
13 Open At Night
Why say more when you can say less? Especially at a time when minimalism is so fashionable! This McDonald’s ad didn’t even need to include the brand name “McDonald’s” because the golden arches are so recognizable.
What’s more, they are letting you know they are open until late, so you can go and grab that late-night McFlurry you are craving at any time. This minimalist ad that contains a grand total of three words is really a success.
14 Big Mac
According to this billboard, the Big Mac that can be found at the McDonald’s restaurants is so large that not even two billboards were enough to contain it completely. That means that it must be a really huge burger!
So, if you ever need a real stomach-filling treat, this billboard definitely lets you know that the McDonald’s Big Mac should be the snack on top of your list. Let’s all go to McDonald’s to grab that delicious burger, shall we?
15 Sky On Sale
Obviously, no one can actually sell the sky because the sky belongs to no one in particular. This is really a non-arguable fact. But on the other hand, selling cheap rides in an airplane is almost the same thing as selling the sky, right?
This pretty clever advertising billboard initiative from Pacific Airlines lets you know that the sky can be yours, and it’s available for a discounted price! After all, who wouldn’t love to own the sky, if only for a few minutes?
16 Beware The Cold Mars Bar
This billboard really is a combination of disturbing and hilarious. While it’s not great at all to imagine that your tongue might get stuck to a cold Mars bar, the billboard certainly catches your attention, doesn’t it?
If there is one message you should glean from these billboards, it’s that you should be careful about licking a cold Mars bar, because it could be dangerous. But without licking it, you can eat it, right? Because now we really want one!
17 Perfect Color Match
What is a better way to show off your color matching skills than to match the color of the sky? This clever billboard from Berger Paints Ltd makes it look as though the painter found the perfect color match for the sky behind it.
While this creative billboard is visually appealing, it’s also a good endorsement that has us wanting to go to Berger for our paint. Their coloring could not be more accurate, and we have the proof, so they are definitely the best!
18 Share A Coke
For as long as we can remember, most of the Coca-Cola advertisements focus on the idea that a bottle of Coke is meant to be shared. What a great incentive for cordial human relations! It always feels good to share, after all!
So now, what could be a better way to get the point across than to actually share a Coke with the surrounding billboards? These two women should be more than honored to spread the joy of sharing that bottle!
19 Six-Armed Goalie
Nothing is getting past this multi-armed goalie. Like, ever. Because if you didn’t know, this billboard depicts Petr Cech, a Czech former professional football goalkeeper renowned for his incredible talent. So, imagine him with multiple arms!
To show their support for Cech during the 2008 European Cup that took place in Austria and Switzerland, the city of Vienna put up this hilarious billboard, which finally explains how Cech incredibly manages to block every single goal.
20 A Bright Idea
Once again, this billboard uses its surroundings—i.e. the passers-by—, and mostly only that, to get its point across. After all, without a person walking in front of it, the billboard is just a random lightbulb against a red background.
But as soon as a person steps into the sweet spot—this person simply being one of the thousands of passers-by who walk on this sidewalk every day—the billboard lets you know about the bright ideas found at The Economist.
21 Use Your Surroundings
Noodles & Company is apparently very confident in their various and original recipes. They’re so confident, in fact, that they took the risk that all the cars in this parking lot would be less unique than their bowls of noodles.
In any case, from what we can see, it looks like their advertising campaign worked out. However, all this remains in the hands of pure coincidence. Their billboard could turn out to be totally wrong from time to time!
22 Cut Down On Traffic
This sign is truly one of the most ingenious way to encourage drivers in Mumbai to take public transportation. If you’re driving by quickly, there is absolutely no way you would have time to stop and read this elaborate sign.
But on the contrary, if you’re stuck in a never-ending, annoying traffic, you would have all the time in the world to read about why you really should have taken public transportation. You’d better think about that next time.
23 Dropped Calls
This advertisement really leans into the visual representation of what the Cingular company is selling. You don’t even need to know Cingular to guess that it is a wireless telephone carrier—now owned by AT&T Wireless Services.
But what could be more unpleasant than a dropped call, really? Let’s hope the “calls” portion of the sign wasn’t dropping on any unsuspecting passer-by, though. It would make us hate the dropped calls even more!
24 Perfect Climbing Shoes
What would be a better way to advertise some climbing shoes than with a super-sized version of the specific boot atop a billboard? Really, we can’t think of anything better than that. This is THE best way to do it!
What’s more, these particular shoes are actually made for climbing. So, if these boots can climb to the top of a billboard just like that, you can be sure they would be able to help you climb to the top of any mountain.
25 The Perfect Living Room
Ikea furniture can truly help you create the perfect living space. After all, there is a reason why this furniture store is so popular around the world, and why so many of their items can be found in almost every home!
But instead of just asking that you take their word for it, Ikea decided to create a 3D version of the perfect living room on top of a billboard. Now, you just have to find out which pieces of furniture they used so you can buy it for yourself.
26 Stolen Slice
If you were a pizza shop, how would you demonstrate to the world just how good your pizza is? Like, that your pizza is the absolute best one in town? Well, if you’re Donatos, you have the model on the nearby billboard steal a slice.
If this Chaz’s sunglasses model can’t even keep her hands off of one of Donatos’ pizza slice, you know it has to be really as good as they claim. For us, there is no doubt. This is a very simple, but super original advertising idea!
27 Strong Cement
This billboard says a lot by saying practically nothing at all. Indeed, except the name of the company, there is no text on thi billboard. But apparently, Indocement’s cement is strong enough to stop an airplane in its tracks.
There is surely no material stronger than this! Such a cement can definitely be very useful in various situations. We don’t know when you would need to stop an airplane, though, but it’s nice to know you can get such a strong cement from Indocement.
28 Creepy Hand
At first glance, this billboard is nothing special. In fact, it even seems rather banal. Blink and you might just miss the true creepiness of this billboard. Now, take a closer look and you will see what we’re talking about.
The Heineken beer is so good that even the billboard can’t resist reaching out to grab it. This is for sure an ad that captures attention and leaves a mark on the imagination, as long as you look at it the right way!
29 Too Good Not To Eat
These workers were supposed to be putting up a billboard of a super-sized Cadbury chocolate bar, but their attention was totally diverted. The Cadbury chocolate was just too good, and they stopped their jobs to eat it.
Yes, okay. Obviously, the workers up there are fake ones, but the billboard easily gets the point across anyway—Cadbury chocolate bar is too good not to eat. It couldn’t be clearer, and we couldn’t agree more with this message!
30 Don’t Tailgate
There’s nothing like a billboard to brutally show you the true disaster of not being safe at all times on the road. There are many stressful situations that can occur when you are driving, and someone tailgating us is one of them.
If you don’t want to end up like this car and this big truck—and we strongly suspect that this is the case if you value your life—you definitely shouldn’t tailgate someone while on the road. Please, always keep your distance.